Kofa is for decisions that depend on ground truth.

You don't need a research department to use Kofa. If your next decision depends on what people on the ground actually know — right now — Kofa gives you a structured way to ask the question, reach the right person, run the conversation, and keep what you learn. For organisations and individuals.

The industry changes. The shape of the decision doesn't.

01 · The decision, not the industry

Kofa isn't for one industry. It's for one kind of decision.

You might be deciding whether to enter a market, verify what people are actually doing, understand a programme, test an assumption, investigate a policy — or learn from someone who has done the work. Kofa fits any decision that depends on local, changing, or difficult-to-document knowledge.

If that's the shape of your decision, the workflow is the same — whatever you build, sell, fund or regulate.

The answer usually belongs to someone who has done the work.

The industry changes. The shape of the decision doesn't.

02 · Who it's for

If you have a question, Kofa can structure the research.

Four kinds of work, one workflow. Each audience below gets the same thing: a sharp question, the right person, a structured conversation, and a citable record with the source attached.

01
You invest or lend.

Investors, funds, DFIs and lenders — decisions with the research preserved behind them.

Use Kofa to
  • Understand a market before investing
  • Test assumptions about a company or sector
  • Understand local operating conditions
  • Hear directly from people working in the market
  • Preserve the research behind an investment decision
“Is the funding-cost easing real — and is it passing through to credit conditions?”Start a brief
02
You build or sell.

Companies, startups and SMEs — find out what is really happening before you act.

Use Kofa to
  • Assess a new market
  • Understand customers and distribution
  • Investigate suppliers and partners
  • Understand local operating realities
  • Test a business assumption with someone who has lived it
“Why do rural agro-dealers stop restocking after the first season?”Start a brief
03
You run programmes or make rules.

NGOs, foundations, research organisations, government and trade agencies.

Use Kofa to
  • Understand communities and local realities
  • Assess programme needs
  • Test whether a policy works in practice
  • Understand how organisations actually operate
  • Hear from people affected by or responsible for the issue
“Is a state-backed crop insurance scheme feasible for smallholder farmers?”Start a brief
04
You write, teach or advise.

Research agencies, consultancies, advisory firms, media, trainers, lawyers, insurers and HR teams.

Use Kofa to
  • Find a specialist, or bring your own source
  • Gather primary research for a client
  • Verify information before publishing
  • Benchmark a role, market or practice
  • Capture specialist knowledge for teaching or training
“How will the new facility-pricing rules reshape provider–payer dynamics?”Start a brief
03 · One workflow, three ways to use it

One person. One team. One organisation.

The same workflow scales from a solo question to an organisation-wide knowledge base — the record, the library and the currency layer stay the same at every size.

01

Individuals

Your own workspace and your own library. One question becomes a record you can find, cite and reuse.

02

Teams

A shared library and a shared Ask Kofa. Roles decide who can run engagements, view assets and approve research.

03

Organisations

Knowledge stays with the organisation — not with the person who happened to run the research. It survives people leaving.

Your knowledge compounds — at whatever size you start.

Built and partnered.

04 · Wherever you are

Someone Kofa finds, or someone you already trust.

Where the network is active, Kofa can source the right person for the question. Everywhere else, bring your own — one person, several people, or an existing network. The workflow runs the same either way.

The network
05 · What Kofa is not for

Honest about the line.

Kofa is honest about the line, so you know what you're getting — and what you're not. If your need is one of these, Kofa isn't the tool.

A generic report repository

A place to store unsupported claims or summaries without their source.

An anonymous survey tool

Kofa is structured conversations with named, consented sources — not polling.

A replacement for expertise

Kofa reaches the people who know; it does not pretend to replace them.

A one-time deliverable

Every record carries when it was gathered and where it came from — so it stays usable.

Start here

The question comes first.

Whatever you're deciding, start by putting the question into a brief. If it's a Kofa question, the workflow takes it from there — the person, the conversation, and the record.