From a question to knowledge you can keep.
Tell Kofa what you need to know — it structures the question, gets the right people involved, and turns the conversation into a record you can use again.
One workflow. Different ways to get the insight.
“Building your panel — 3 of 4 practitioner seats confirmed.”Next: Kofa is confirming the remaining seat. A brief always answers two questions — what Kofa is doing right now, and what happens next.
Start with the decision, not a blank page.
Tell Kofa what you’re trying to understand, what you already know, and what decision the research will support. Kofa turns that into a structured brief everyone understands.
Four parts, one connected brief.
A question, not a blank page.
The question is the title. Everything else — the context, who can answer, and how the insight is gathered — builds around it, so everyone understands what the research needs to answer.
What do you need to know?
What do you already know? What should be excluded?
The experience, location, role, or perspective you need.
Ask Kofa to source the people, or bring your own.
- A brief that gives the engagement a job to do
- A clear picture of who can answer — and how
- A structure Kofa can act on the same day
A brief that gives the engagement a job to doStructured
Work through the brief sections and let it take shape as you go.
Quick call
One screen, up to three asks, and who can answer — done in minutes.
Let Kofa structure it
Drop in your notes; Kofa shapes them into a structured brief.
Twenty ready-made structures for the questions people ask most — market entry, due diligence, field reality — or write your own from scratch.
Result A clear brief that gives the engagement a job to do.
The right people around the right question.
Get the right people around the right question.
This is where the research happens. Three engagement formats, one workflow — and the same preparation and capture applies either way.
One practitioner, one focused conversation — within 72 hours.
Best when you need a specific perspective, experience, or insight.
Two to four people in one shared session — never four separate calls. Sourcing runs per seat, so a panel can mix Kofa-sourced and your own people.
Best when the question benefits from different perspectives, comparison, or discussion.
A field deployment — someone goes and looks. No Prep Room, no session: a plan, a team, and evidence from the ground. The researcher is the user; the participant is the source.
Best when it can’t be answered from a desk.
Not sure which fits? Kofa recommends a format with visible reasons — you always choose.
Kofa sources
Tell us who you need. Kofa works through its practitioner and local networks to identify, check, and match people to the brief.
Start a briefBring your own
Already know who you want to speak with? Bring your own people — Kofa handles the workflow around them.
Start a briefKofa-led
A Kofa coordinator prepares the room and runs the session, so you can focus on the conversation.
See the Prep RoomSeeker-led
You lead it yourself. Kofa still provides the Prep Room, scheduling, the session, and the record.
See the Prep RoomSame Prep Room and record either way.
Before the conversation.
The work starts before the call. Kofa prepares the engagement so the session itself is the easy part — the people, the questions, and the record are already set up.
Agree confidentiality
Share context for the session
Shape the agenda
Confirm what can be recorded
Agree how quotes and attribution can be used
Find a time that works for everyone
Lock the session when everything is agreed
You always see the next step
Between the brief and the session: Kofa structures it, sends a proposal, and confirms the engagement once it’s approved and paid.
Your practitioner sees it too
They have their own track through the brief — invited, confirmed, prepared, in session, paid. Everyone sees what’s happening.
Attention, never a silent wait
If something needs you — a proposal to review, a time to choose, a practitioner who withdrew — Kofa surfaces it.
The conversation becomes knowledge.
After the session, Kofa preserves what was learned and connects it back to the question, the source, and the evidence.
The source stays attached to the knowledge.
One connected object.
The useful part isn’t only the answer. It’s knowing where the answer came from — the question, conversation, finding, source, context, and date kept connected, so knowledge can travel without losing its meaning.
The source stays attached to the knowledge.
Can East Africa build a commercially viable cold chain?
Coordination failure isn’t at any one point in the chain. It lives in the gaps between the four actors — and only becomes visible when all four are in the same room.
E-001E-004
“I have lost product at every point in this chain at some point in seventeen years. The chain is only as strong as the weakest transition.”
What the research set out to answer and how the session ran.
The important moments from the conversation.
What the engagement revealed.
Statements and conclusions traced back to the source.
Where sources agree, disagree, or describe different realities.
The supporting evidence behind the findings.
The original conversation stays available.
What participants allowed to be recorded, quoted, or shared.
When it was gathered, and whether it may need refreshing.
Knowledge that stacks and compounds.
What you learn becomes the starting point for the next question.
The record enters your knowledge library. Your team can find it later, ask questions against it, and see where every answer came from.
Ask your knowledge
Ask questions across what you’ve already learned — and see the records behind every answer.
Know when it gets old
Every record has a date. Kofa flags knowledge that may need to be checked again.
Build organisational memory
The knowledge doesn’t belong to whoever ran the research. Your organisation can keep, share, and reuse it.
The more you use Kofa, the more useful your knowledge becomes.
All of it lives in the workspace — see how knowledge is kept, asked and refreshed
Start here
Give your next useful conversation somewhere to live.
Turn the question into a brief, the conversation into evidence, and the evidence into knowledge you can keep.