Before anything official begins, someone is called first.

The person called first is the one people already trust. Coordinators are the quality layer behind Kofa — trusted country partners whose credibility makes every brief, verification, and decision asset trustworthy.

01 · What a coordinator is

A coordinator is a steward of trust.

Kofa gives that trust structure, so it travels further — into the evidence that makes every decision asset defensible when cited.

Often confused with · 01

A Recruiter

A recruiter fills positions. Their measure is volume. Remove one and the pipeline slows — the network continues.

Often confused with · 02

A Middleman

A middleman takes a share of an exchange that would happen without him. Remove the coordinator layer and there is no network.

What a coordinator is · 03

A Steward of Trust

A steward holds something on behalf of others. Their credibility was established long before Kofa existed — the network works because they were already trusted.

02 · Why coordinators exist

Organisations grow. Trust does not grow with them automatically.

A programme that works in one community gets replicated across ten. The handshakes and quiet assurances no longer travel at the same speed as the organisation. This is where networks quietly fail: trust was assumed, instead of designed.

When trust is assumed

The network expands faster than the guarantees holding it together

Personal relationships carry everything — until that person leaves

Verification is left to familiarity, which is not a check at all

When trust is designed

Coordinators carry credibility earned before Kofa existed

Verification is independent of the introduction — advocacy and confirmation never coincide

Quality is measured at every stage, and reward follows quality, not activity

03 · Your workspace

You use the platform too.

Coordinators don’t manage the network from spreadsheets and phone calls. The same platform the seeker uses carries your work — matched briefs, verification, evidence, and payment with a clock on it.

Coordinator Workspace

Every step produces something reviewable.

Sourcing, verification and support each leave an artefact the asset is built from.

Coordinator Workspace1 brief awaiting sourcing
Matched brief

Market Entry · Kenya — informal credit dynamics in Mombasa. Your sourcing feeds the proposal.

Source · Decline

Verification

A structured, recorded interview — conducted by a different coordinator than the one who sourced them. Enforced by the platform, not by memory.

Payment

Once your work is verified, you know the outcome quickly and are paid quickly.

04 · The four tiers

Each tier is a different degree of stewardship.

Tiers measure responsibility rather than hierarchy: each one is a different answer to how much of the network depends on you.

Tier · ResponsibilityWhat the role holdsWhat unlocks it
Tier 1 — EntryAd Hoc CoordinatorIdentifies practitioners whose experience is genuine and introduces them to the network. No expectation of constant activity.Where every coordinator begins
Tier 2Local CoordinatorSources practitioners and independently verifies them through structured recorded interviews.Consistently strong sourcing as an Ad Hoc
Tier 3Regional CoordinatorGuides Local Coordinators, supports practitioners through sessions, holds standards across a region.Sustained sourcing and verification quality as a Local
Tier 4 — HighestLead CoordinatorResponsible for the health of an entire country cluster. Builds leaders, maintains quality across the network.Sustained excellence at Regional level, or Founding appointment

Each gate opens on consistently demonstrated quality — sourcing, verification, responsiveness, reliability — never on time served. The path is the same for everyone.

05 · The three rules

Three rules the network runs on.

As a network grows, informal guarantees stop being enough. These three decisions replace them.

Rule · 01

Separation of responsibility

No coordinator verifies a practitioner they sourced. Advocacy and verification never coincide — enforced by the platform, not by memory.

Rule · 02

Evidence before trust

Every stage leaves something reviewable: a self-initiated entry, a recorded interview, a track record over time.

Rule · 03

Incentives aligned with quality

Reward follows sourcing and verification that hold up over time — never volume, never activity that only looks like growth.

06 · Session support

Finding the right practitioner is half the work.
Making sure they can be heard is the other.

Coordinators do not simply bring practitioners in and step away. They stay involved until the conversation the brief was designed for actually happens.

Level 01

Minimal Support

Self-sufficient — reliable connectivity, familiar technology, no translation needed

Brief confirmation and prep room agenda

A single check-in before the session

Level 02

Remote Support

Capable, but may need guidance with the platform

Walk-through of the session platform

Available during the session in case of interruption

Level 03

On-Ground Support

Physical presence required — unfamiliar technology, unreliable connectivity, or translation

Present to assist with device and logistics

Translation where the practitioner thinks most precisely in another language

The level is set during verification by the coordinator who spoke with the practitioner — the person best placed to know what they will need.

07 · The agreement

Trust only lasts when it moves in both directions.

What Kofa asks of every coordinator

Protect the integrity of the network — even when it is slower or less convenient

Verify honestly — your judgement is the quality assurance chain

Choose long-term trust over short-term gain

What Kofa commits to in return

Rules that are clear before they are enforced

Progression that is earned and transparent

Payment with a clock on it — the timeline is fixed before you begin

Neither side asks the other to uphold a standard they are unwilling to uphold themselves. The result is evidence the seeker can stand behind.

Start here

The work was always going to depend on someone like you.

If you’re someone others already rely on to identify experienced practitioners, introduce yourself. Kofa reviews the introduction and appoints you at Ad Hoc; the platform carries the rest — sourcing, verification, session support, and payment on a fixed timeline.

Separation of responsibility · Evidence before trust · Incentives aligned with quality