Practitioner Intelligence

The founder's letter. On the difference between information and judgement — why the knowledge you need already exists, and why it rarely survives the journey to the people making decisions.

A conversation is an event. A decision asset is something your organisation can search, cite, and build upon a year from now. Most expert calls produce the former.

One question is best answered by one practitioner who knows it from the inside. Some questions only reveal their answer across fifty conversations. Knowing the difference changes how you brief.

Traditional research takes weeks. Your investment committee meets tomorrow. Most organisations have learned to make decisions without the intelligence they needed — and call it good judgement.

Kofa is not a substitute for every kind of research. Here is what it is genuinely built for — and what it is not the right tool for.

Every decision asset is a snapshot of what was true on the day it was made. Policies change, markets move, and a year-old record quietly becomes a liability. Keeping knowledge current is not the same as collecting it.

The best existing thinking on African market intelligence, development economics on the ground, and the informal economy — with commentary on why each piece matters.