The Brief — KofaKofa's publication on African market intelligence, practitioner knowledge, and the decisions that depend on both.https://kofa.network/en2026 Kofa Insights Limitedaminu@kofa.network (Aminu Rabiu)aminu@kofa.network (Aminu Rabiu)Thu, 10 Sep 2026 05:28:00 GMT60https://kofa.network/favicon-32x32.pngThe Brief — Kofahttps://kofa.network/blogGround Truth — Why Kofa Existshttps://kofa.network/blog/ground-truth-why-kofa-exists/https://kofa.network/blog/ground-truth-why-kofa-exists/The founder’s letter. On the difference between information and judgement — why the knowledge you need already exists, and why it rarely survives the journey to the people making decisions.Sun, 01 Mar 2026 00:00:00 GMTAminu RabiuIdeasManifestoPan-Africaaminu@kofa.network (Aminu Rabiu)Why Cold LinkedIn Outreach to African Practitioners Never Works — And What Doeshttps://kofa.network/blog/why-cold-linkedin-outreach-to-african-practitioners-never-works/https://kofa.network/blog/why-cold-linkedin-outreach-to-african-practitioners-never-works/Every DFI analyst has felt this. The person you need is out there. They just never respond. Here is why — and what changes when the ask is structured differently.Fri, 03 Apr 2026 00:00:00 GMTAminu RabiuSeekerAccessPan-Africaaminu@kofa.network (Aminu Rabiu)What a Decision Asset Is — And Why Your Last Expert Call Wasn't Onehttps://kofa.network/blog/what-a-decision-asset-is/https://kofa.network/blog/what-a-decision-asset-is/A conversation is an event. A decision asset is something your organisation can search, cite, and build upon a year from now. Most expert calls produce the former.Fri, 17 Apr 2026 00:00:00 GMTAminu RabiuSeekerInfrastructureGlobalaminu@kofa.network (Aminu Rabiu)The Informal Economy Runs African Markets. Here's Why Your Research Misses Ithttps://kofa.network/blog/informal-economy-runs-african-markets/https://kofa.network/blog/informal-economy-runs-african-markets/Formal systems and informal systems exist side by side. Only one usually appears in a report — and it is rarely the one that determines outcomes.Fri, 01 May 2026 00:00:00 GMTAminu RabiuMarketGround TruthPan-Africaaminu@kofa.network (Aminu Rabiu)Five Questions You Can Answer in 72 Hours With a Practitioner Session — And Five You Can'thttps://kofa.network/blog/five-questions-you-can-answer-in-72-hours/https://kofa.network/blog/five-questions-you-can-answer-in-72-hours/Kofa is not a substitute for every kind of research. Here is what it is genuinely built for — and what it is not the right tool for.Fri, 15 May 2026 00:00:00 GMTAminu RabiuSeekerGuidePan-Africaaminu@kofa.network (Aminu Rabiu)What Loan Officers in Lagos Know That Your Credit Model Doesn'thttps://kofa.network/blog/what-loan-officers-in-lagos-know/https://kofa.network/blog/what-loan-officers-in-lagos-know/A credit model can tell you whether a borrower qualifies. A loan officer can tell you whether they will actually apply — and why, in this market, they often do not.Fri, 29 May 2026 00:00:00 GMTAminu RabiuMarketField IntelligenceLagos · Nigeriaaminu@kofa.network (Aminu Rabiu)Why the Best African Practitioners Don't Have LinkedIn Profileshttps://kofa.network/blog/why-best-african-practitioners-dont-have-linkedin/https://kofa.network/blog/why-best-african-practitioners-dont-have-linkedin/The people with the deepest field experience are not in any directory. They are not conference speakers. They are busy doing the work. That is the problem Kofa's coordinator network exists to solve.Fri, 12 Jun 2026 00:00:00 GMTAminu RabiuNetworkCoordinatorPan-Africaaminu@kofa.network (Aminu Rabiu)How We Verify Practitioners — And Why It's Different From a Profile Reviewhttps://kofa.network/blog/how-we-verify-practitioners/https://kofa.network/blog/how-we-verify-practitioners/A self-submitted profile is not verification. Here is what independent verification actually involves, why it happens before you ever see a brief, and what it protects.Fri, 19 Jun 2026 00:00:00 GMTAminu RabiuTrustVerificationPan-Africaaminu@kofa.network (Aminu Rabiu)Field Intelligence vs. Expert Calls: When You Need One and When You Need the Otherhttps://kofa.network/blog/field-intelligence-vs-expert-calls/https://kofa.network/blog/field-intelligence-vs-expert-calls/One question is best answered by one practitioner who knows it from the inside. Some questions only reveal their answer across fifty conversations. Knowing the difference changes how you brief.Fri, 26 Jun 2026 00:00:00 GMTAminu RabiuSeekerProductPan-Africaaminu@kofa.network (Aminu Rabiu)The Problem With Research That Arrives After the Decisionhttps://kofa.network/blog/problem-with-research-that-arrives-after-the-decision/https://kofa.network/blog/problem-with-research-that-arrives-after-the-decision/Traditional research takes weeks. Your investment committee meets tomorrow. Most organisations have learned to make decisions without the intelligence they needed — and call it good judgement.Fri, 10 Jul 2026 00:00:00 GMTAminu RabiuSeekerTimingGlobalaminu@kofa.network (Aminu Rabiu)Practitioner Knowledge in African Markets: A Reading List Worth Knowinghttps://kofa.network/blog/practitioner-knowledge-reading-list/https://kofa.network/blog/practitioner-knowledge-reading-list/The best existing thinking on African market intelligence, development economics on the ground, and the informal economy — with commentary on why each piece matters.Wed, 15 Jul 2026 00:00:00 GMTAminu RabiuIdeasReferencePan-Africaaminu@kofa.network (Aminu Rabiu)Knowledge Currency — What Happens to a Decision Asset When the Policy Changeshttps://kofa.network/blog/knowledge-currency/https://kofa.network/blog/knowledge-currency/Every decision asset is a snapshot of what was true on the day it was made. Policies change, markets move, and a year-old record quietly becomes a liability. Keeping knowledge current is not the same as collecting it.Mon, 03 Aug 2026 00:00:00 GMTAminu RabiuSeekerInfrastructureGlobalaminu@kofa.network (Aminu Rabiu)